Marketing & Selling Your Handmade Jewellery

The Complete Guide to Marketing and Selling Handmade Jewellery provides the practical advice and encouragement to do it right and do it with flair. It includes various steps, such as the first step: Match your design style and time commitment with the most appropriate target market; the second step: Learn the nitty-gritty of setting up a home-based business; the third step: Develop a distinctive look for brochures, ads, hang tags, show signage; and, last but not least: Master the fine art of pricing for a profit. Case studies of successful home-based jewellery businesses will inspire and empower. One-stop advice and resources for everything from how to get a business license to how to come out with a fair profit at the end of the day will save hours of research and trial-and-error.