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SWAROVSKI ELEMENTS – Innovations Launch – Light & Shadow

I’m sure I’ve mentioned before about how excited we get here at The Bead Shop every time Swarovski launch their new ranges. They send us small boxes of joy with sample pieces of new crystal cuts, bead shapes as well as sparkling new crystal and pearl colours.

Swarovski innovations - fall winter 2018 - 19 - light and shadow
Inside the box
I find it fascinating to read about the where the ideas for their new innovation originate from, and I’m sure some of you are curious too so I thought I’d share with you all.


Fall/Winter 2018/19: Light & Shadow

“Focusing on the theme: Light & Shadow, Swarovski’s Innovations & Inspirations for Fall/Winter 2018/19 explore the tensions between each. As society becomes more divided, we see a trend towards separation and a clash of viewpoints. It’s a world increasingly without gray areas—a world of light or dark, black or white, right or wrong; a world captured in the four trend themes identified for the new season: the extroverted playfulness of Funtasia in contrast to the thoughtfully muted character of Nostalgia; the decadence and sensuality of Elegantia juxtaposed with the survivalist mentality of Urbania.”

Swarovski innovations - fall winter 2018 - 19
I do enjoy their inventive and invented words to categorise their new themes. Their playful photography is always worth a look, whether it’s your cup of tea or not I often find a spark of inspiration whether it’s a colour combination or simple shape. You can read more the collective here and see some more product images.

We will be getting several new items very soon, personally I can’t wait to get my hands on some of the new Scarlet crystals, so keep your eyes peeled for the latest newsletter to be to be some of the first to get their hands of these new colours!

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